Results Presentation Guide: Focus & Action

Throughout the presentation so far, you've presented information for the sake of education and informing your audience. Now that changes. When presenting to leadership teams, customers tend to use this presentation to single out focus areas that action will be taken against.

Tip: A slide on the null hypothesis, basically "if we did nothing, what would happen?" can help to get buy-in from reluctant audience members on the need for action. As an example, you might look at your safety question answers and turn your percentage favorable scores for each school into actual numbers of people. I.e., 500 students at Cram Elementary don't feel safe at school.

Kelvin will automatically pull out the three questions recommended for action, using a combination of favorability score, impact strength and comparisons where available. Keep in mind, that our recommendations are based entirely on the data from your survey and don't include any context on your end. Therefore you may need to alter the suggested areas with your own selections.

You will be using this list of questions to encourage your audience to consider and decide what to act on next. It is important to consider the potential for practical improvement, quick wins and any ongoing initiatives that these areas could be linked to.

Resist the temptation to find more things to work on. Most organizations will find even the change process in dealing with one major thing a large undertaking. You can assure people that once they improve that they can then move onto one of the other areas anyway. The truth is that changing one major thing will often involve you in conversations and processes that themselves will be beneficial for your organization, and the greatest danger is diluting the impetus for action across too many initiatives. 

The presentation also includes a slide hinting at different things you should consider while choosing a focus area.

Additionally, the process from here may also involve and allow for individual leaders or teams to find their own additional or unique action areas. So the important thing is to get the leadership team involved in a Primary and (at most) a secondary focus. If they feel they can't do this within the presentation meeting it can still be powerful to have them commit to a timeline for deciding and communicating this.

The final slide should again be a place to capture your thoughts on what are the biggest standout questions. Ask yourself and/or your audience if they notice any themes like questions on similar topics or drivers with relatively low scores that might provide a good opportunity for improvement. You should also consider which of the questions seem the most actionable or which would tie into existing strategic initiatives in place or being planned now anyway. 

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